Doing the Right, Moral Thing in Marketing Is the Profitable Path

In 2008, my University essay was on ” responsibility of the advertiser derived from Wassily Kandinsky’s Concerning the Spiritual in Art (1911) ideas” Being a marketer/advertiser carries wider responsibility than those towards the organisation promoted and immediate goals and gains. Sustainable communication climate is as critical as protecting the environment. In a toxic bubble, no-one […]

From the new Internet English to the CRITICAL business exercise of BREATHING LIFE BACK into Your BRAND

This article looks at how language is a living organism and how language which “always worked” might not do so anymore – with dramatic consequences for businesses in every industry. Millennials are native speakers of a new type of English. The “Internet English” has emerged to convey rhythm, cadence, emphasis and even body language. (1) […]

“Me Too” Will Kill Your Business

Digital marketing value proposition:- you can reach millions for a fractions of a cost. But the millions are somewhat indifferent to your message. Language matters. Purple Orca draws power from the crafted word. We read and write. A lot. Science. Code. Semiotics. Engineering. 3D. AI. Poetry. Blogs. What’s in it for me? (1) You will […]

Double Punch: What you say + where you say it. Result.

What you say: This is how a simple choice of words can make or break your lead generation: Example: “Xbrand is a solution.” = equals “one of many, I simply cannot be asked to be looking into this” Better: “Xbrand is the solution for you” = “hm, seems that I am that ‘you’. Let me […]

World-class Video Production

This week is getting better every day, and it is only Tuesday! Purple Orca has formed a partnership with Mediamant to provide its customers with world-class video production! Please click below  to view

Needs and Wants – Key to Shorter Customer Journey. Sales Enablement

Selling & Branding start with understanding. #marketing #monday #marketing-Monday // Needs are universal, wants are cultural. Everyone is hungry, but what would you want to eat is conditioned by where you grew up, what your mother cooked etc To even begin your strategic marketing, before calling the marketing agency you need to understand profoundly your […]

Video Branding. Sound Matters

Purple Orca is now able to offer original soundtrack which your brand can use for your social video, radio and TV advertising, for events and presentations, call waiting etc. #MarketingMonday #enablingsales #videomarketing #socialvideo #radio #TV We are starting the week on a high!

#deletefacebook A Pointless Exercise

I really do not see the point of #deletefacebook exercise. a) the deed is done ✅ b) even if you delete all digital accounts, still the deed is done ✅ c) you can’t delete your bank accounts, and your email, the high street shops are dwindling, so you need to fall off grid completely, and […]

Social Media Management from £400 per month

Social Media Management – First and Last Impression

Social Media: first impressions. How do you know your prospect customers will search for your exact product? How do you raise their interest? How can you be pro active? Outreach? Without interrupting? How much does it cost you to manage your social media? Do you want to have the first impression managed by a junior […]