Account Based Marketing

Account Based Marketing Basics Suitable for B2B marketing Account Based Marketing has higher ROI and it is more closely aligned with sales. What does #abm require? 1. Research of decision factors within a company, sometimes manual research 2. Content tailored to a market of one. Inbound marketing for one. Content which helps 3. Use of […]

Branding and Graphic Design. by purple orca

Creative use of visual storytelling for branding via graphic design Branding  for Nat Schooler- social media specialist which uses graphic design as medium Nathaniel has quite a fascinating story and he is the go to person when looking for confident online communication. This branding has been applied before he has become part of the IBM Futurist team. […]