Social Media will not sell for you, Social media, done correctly will enable you to sell, which is why you should consider outsourcing your social media management. My career in advertising and marketing has been fuelled by communication through grandad of social media: mIRC. And have been doing it since, with commercial success. So I […]
Monthly Archives: April 2018
From the new Internet English to the CRITICAL business exercise of BREATHING LIFE BACK into Your BRAND
This article looks at how language is a living organism and how language which “always worked” might not do so anymore – with dramatic consequences for businesses in every industry. Millennials are native speakers of a new type of English. The “Internet English” has emerged to convey rhythm, cadence, emphasis and even body language. (1) […]
“Me Too” Will Kill Your Business
Digital marketing value proposition:- you can reach millions for a fractions of a cost. But the millions are somewhat indifferent to your message. Language matters. Purple Orca draws power from the crafted word. We read and write. A lot. Science. Code. Semiotics. Engineering. 3D. AI. Poetry. Blogs. What’s in it for me? (1) You will […]
Double Punch: What you say + where you say it. Result.
What you say: This is how a simple choice of words can make or break your lead generation: Example: “Xbrand is a solution.” = equals “one of many, I simply cannot be asked to be looking into this” Better: “Xbrand is the solution for you” = “hm, seems that I am that ‘you’. Let me […]