Doing the Right, Moral Thing in Marketing Is the Profitable Path

In 2008, my University essay was on ” responsibility of the advertiser derived from Wassily Kandinsky’s Concerning the Spiritual in Art (1911) ideas” Being a marketer/advertiser carries wider responsibility than those towards the organisation promoted and immediate goals and gains. Sustainable communication climate is as critical as protecting the environment. In a toxic bubble, no-one wins, everyone loses. We see it in the increased irritation at “hard sells” on LinkedIn as well. The Drum: “Showing how brands drive societal change: Finally, the body plans to better demonstrate how advertising can drive social change. It plans to put more backing behind work such as the ‘Eat Them to Defeat Them’ campaign to increase vegetable consumption among children as well as the not for profit organisation Media Smart which aims to ensure all young people (7-14 year olds) are able confidently to navigate the media, including being able to identify, interpret and critically evaluate all forms of advertising.”

Posted in Strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *