Doing the Right, Moral Thing in Marketing Is the Profitable Path

In 2008, my University essay was on ” responsibility of the advertiser derived from Wassily Kandinsky’s Concerning the Spiritual in Art (1911) ideas” Being a marketer/advertiser carries wider responsibility than those towards the organisation promoted and immediate goals and gains. Sustainable communication climate is as critical as protecting the environment. In a toxic bubble, no-one […]

Double Punch: What you say + where you say it. Result.

What you say: This is how a simple choice of words can make or break your lead generation: Example: “Xbrand is a solution.” = equals “one of many, I simply cannot be asked to be looking into this” Better: “Xbrand is the solution for you” = “hm, seems that I am that ‘you’. Let me […]